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Job Id: 588
Job Title: Marketing & Communications
Industry: Telecommunication
Functional Area: Mktg / Advtg / MR / Media Planning / PR / Corp. Comm.
Salary: 10 Lac - 12 Lac
Job Location: Delhi / NCR
About the Client

The Company is a Non Banking Finance Company (NBFC) registered with the Reserve Bank of India. It offers financial programs to channel partners in the supply chain industry through the wide network of branches of its subsidiaries across India. Its portfolio includes vendor financing and short term installation project financing.

Its parent company is a Rs 5,000 Crore (US$ 800 Million) professionally managed enterprise that has a significant presence in businesses such as IT distribution, telecom and financial services.

Job Description

As part of the Global Marketing team, you will be responsible for the ideation, coordination and implementation of marketing campaigns across various countries in Africa, Middle East and South East Asia. This role will require you to closely work with the local country teams of Obi Mobiles and generate the local articulation of the overarching brand thought and philosophy. This role requires a high level of creativity, communication, attention to detail and project management skills.

Specific activities to be undertaken include the following:
• Design effective and innovative integrated marketing campaigns across digital and traditional media
• Research consumer markets, monitor market trends and identify potential areas in which to invest, based upon consumer needs and spending habit.
• Coordination/implementation of instore, print, OOH, radio and other forms of traditional & digital media in conjunction with local ad agency
• Content generation for Facebook posts, blog posts, reviews and other channels of consumer outreach
• Analyse and optimize campaigns to produce the best return on investment for the countries

Desired Candidate Profile

1. Deep knowledge and understanding of social media and marketing communication
2. Superior presentation and excellent oral and written communication skills
3. Great flair for English writing apart from insatiable curiosity and drive
4. At least 2+ years, preferably with relevant experience in advertising and digital marketing industry

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