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Job Id: 354
Job Title: Digital Media Planner - Mumbai
Industry: Media, Advertising & Communication
Functional Area: Mktg / Advtg / MR / Media Planning / PR / Corp. Comm.
Salary: 6 Lac - 8 Lac
Job Location: Mumbai
About the Client
The company is a Digital Media Marketing Agency and offers a range of services in Digital CRM and can plug-in their services at any stage to a brand campaign / digital communication. It is a part of one of the most reputed Brand Names in India and its client list includes some of the major names from BFSI and Hospitality Sector.
Some of the services provided by the company are: Digital Marketing, Social CRM, Self Service & Web Apps and Mobile Applications.
Job Description

Responsibilities
Plan Development
Review and understand the marketing situation analysis for brand/strategy market research
Utilize media research tools and resources to aid in campaign management
Support and work with the team to develop media strategy that will meet client objectives
Develop hypotheses and draw conclusions from the analyses of marketing and media data
Lead in the development of the media recommendations
Plan Maintenance
Seek Clients approval of plans and recommendations on a timely basis
Develop final buy recommendations, specifications and summary for the buyer
Oversee the preparation, accuracy and timeliness of digital
Media Account Management
Maintain a written record of all Client agreements and next steps
Initiate and maintain all aspects of media billing and budgeting
Main accuracy of planning costs/rates
Keep abreast of creative availability and timetables
Keep team informed of space and material deadlines
Help prepare brand reviews and media training programs
Campaign stewardship, optimization and reporting

Desired Candidate Profile
  • Bachelors degree (any stream)
  • 5+ years in digital media planning required. B2B, Consumer, e-Commerce, Automotive or Entertainment experience is a plus.
  • Solid understanding of general advertising and campaign performance metrics
  • Clear understanding of the media planning and buying process (multi-channel preferred)
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