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Job Id: 380
Job Title: Copywriter - Vashi
Industry: Media, Advertising & Communication
Functional Area: Content / Editors / Journalists
Salary: 6 Lac - 8 Lac
Job Location: Navi Mumbai
About the Client
The company is a Digital Media Marketing Agency and offers a range of services in Digital CRM and can plug-in their services at any stage to a brand campaign / digital communication. It is a part of one of the most reputed Brand Names in India and its client list includes some of the major names from BFSI and Hospitality Sector.
Some of the services provided by the company are: Digital Marketing, Social CRM, Self Service & Web Apps and Mobile Applications.
Job Description

Company Name :- A digital customer relationship management agency
Position :- CopyWriter
Location :- Vashi

Role & Responsiblities :-

  • The Digital Copywriter's key responsibilities will include online copywriting for our client's internal/external projects in addition to client base which consists of all types of businesses, brands and websites.
  • Our client is looking for an exceptionally gifted writer to join their team, this talented individual will be responsible for producing top content for their clients including text link advertisements, banner advertisements, emails, site content articles, newsletters and blog posts.
  • The ideal candidate will have experience in writing a variety of content and following brand guidelines based on customer segmentation, as well as write promotional copy for advertising campaigns.
  • Qualified applicants will understand interactive writing, online constraints and effective communication for the web.
  • Duties to include researching, writing, editing and other electronic content (emails, banner ads, social media, etc.). This position will be responsible for working closely with other key departments of the our client's team.
  • Copy-writing for predominantly an online environment including text link advertisements, banner advertisements, emails and site content.
  • Write and edit accurate, concise, and highly readable page content for new and existing products to enhance the client's customers/users' online experience, promote key offerings and support the client's brand positioning.
  • Write advertising copy for various online campaigns, including coordinated email copy.
  • Developing and producing electronic content that reflects online usability best practices.
  • Proactively reviewing electronic content and recommend usability improvements (content clarity, brevity, calls to action, & streamlined online navigation).
  • Working with the web team to address challenges in displaying and integrating content within the website look and feel.
  • Collaborate with other Digital Group colleagues to develop copy to drive traffic to various micro sites, landing pages, etc. (from paid search, affiliate marketing, etc.)
  • Establish collaborative relationships with product and Internet marketing teams and work closely with Director of Marketing.
  • Enforce and follow established style guides to ensure high editorial standards.
  • Ensuring that web content meets established editorial, quality and industry standards for web usability and accessibility.
Desired Candidate Profile
  • 4-5 years of experince into copywriting.


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