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Job Id: 677
Job Title: Marketing/Digital Marketing
Industry: Banking, Financial Servcies & Insurance
Functional Area: Mktg / Advtg / MR / Media Planning / PR / Corp. Comm.
Salary: 18 Lac - 18 Lac
Job Location: Mumbai
About the Client

The company is India's Leading Non Banking Finance Company (NBFC) operating in Wholesale & SME Lending.

As part of the business activities,the company is predominantly focused into Asset Financing and Lending business. The Wholesale Lending Business segment provides specialized and holistic solutions to Indian corporates helping them build and grow their businesses with initial funding, mezzanine financing, acquisition financing etc. They focus on products in the structured credit space backed by adequate collaterals and cash flows to build a secured and quality wholesale lending portfolio.

Job Description

Designation – Senior Manager – Digital Marketing

Job Description

Responsible to handle digital marketing, branding, campainging, Marketing. (Major Product – Housing Loan)

Desired Candidate Profile

1. Responsible for leveraging online mediums such as mobile, social media, search, display and aggregators for lead sourcing as well increasing visits to website.
2. Designing Go-to market strategy on digital medium for all products of the bank .
3. Defining product proposition, positioning and key messaging for all product on the digital medium.
4. Designing creative communication for individual target segment & customer offer for both existing & new customers of the bank.
5. Acquisition of new customers through Online Channels such as Google, Affiliates and Social Media.
6. Constantly improving CTR, relevancy score of keywords to manage CPL & higher business volume. Managing partnerships with aggregators for acquisition of new customers and viable cost of sourcing.
7. Running X-sell & retention campaigns on various internal databases of the bank for additional business.
8. Search Engine Optimization of the product pages for higher organic page ranking.
9. Promoting product & creating pre-launch buzz on various social media platforms.

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